How much does £1 spent on radio generate in ROI (Return On Investment)? ....
...Well, according to an extensive RAB study in 2013 - £7.70 !!
Yes we know, Eklipse RockSport are the New Kids on the Block! But join us and almost 3 million who can tune in on DAB in Central Scotland, Fife and Ayrshire.
And the great news - advertising on Eklipse RockSport costs a lot less than you think.
Your potential customers are listening to Eklipse RockSport in the home, the workplace, the car, the garden etc.
Want internet advertising? Yes, we do that too, eklipsesportsradio.co.uk (this website) has thousands of unique visitors a month viewing the site.
Social media? Yes, we do that too - with a growing number of followers on Facebook
and an incredibly interactive twitter army, we can help you reach even more people locally.
An RAB study showed that the percentage avoidance for radio advertising is just 16% - compared to 68% for press advertising.
Further, radio advertising works well with your company's web presence - a survey by RAB revealed that 39%
say that "radio ads have prompted me to search for something on the internet." (Source: RAB, Ad Avoidance Study)
Our sales team here at Eklipse RockSport specialise in creating campaigns and features that can attract your consumer group more effectively than the local press.
Airtime Rates Effective 1st September 2014.
All rates quoted per 30 second spot.
| Peak Time 06.00-10.00 All Week 14.00-19.00 Sat/Sun |
Day Time 10.00-18.00 Mon-Fri 10.00-14.00 Sat/Sun |
Evening 18.00-23.59 Mon-Fri 19.00-23.59 Sat/Sun |
Overnight 00.00-06.00 All Week |
| £20 | £15 | £10 | £5 |
Package Prices:
7 day Audience package. 56 x 30" £714
14 day Audience package. 112 x 30" £1428
3 day Audience Booster 24 x 30" £306
Long term contract rates available for 240 spots per month for c.£38,000 per annum.
All rates plus VAT at prevailing rate.
Time charges: 60" +80%, 40" + 40%, 20" -30%, 10" -50%.
Programme Sponsorship packages are available on either a short or long term basis.
A number of opportunities are available including Sports News Sponsorship;
indvidual sports sponsorship; weather and traffic; 'Gab with the Gaffer';
Ratecard discounts available to bona fide non-professional sports clubs and registered charities.
Digital Listening Demographics:
52% of the UK population (adults 15+) tune into digital radio over the course of a week.
45% of all new cars bought in UK last year have DAB fitted as standard
DAB radio listening is up by 10% year on year (Qtr 4 2013. Source RAJAR)
65% of all digital listening is now via the DAB platform.
For a friendly chat to see what we can do for your marketing and promotion give our sales team a call:
Phone: 0141 290 0251
Fax: 0141 290 0252